Microsoft Copilot for M365 — priced at $30 per user per month — is the most expensive AI add-on in enterprise software history, and Microsoft's account teams are under significant pressure to attach it to every EA renewal. This guide covers the honest evaluation of what Copilot delivers, how its pricing compares to alternatives, and the commercial strategy for organisations that want Copilot — or want to use Copilot as negotiating leverage.
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"Microsoft's EA renewal included a Copilot proposal at full $30 PUPM list. We ran a genuine competitive evaluation with Google Gemini and used the data from this guide to negotiate …"
— Head of Digital Procurement, Global Consumer Group
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